(H)omogenizing (P)ractices
Perhaps I’m simply not sophisticated enough to understand the processes by which big business operates. I can dig that. I’m just a Joe…a consumer. I’m fed a constant stream of engineered coolness from the interwebs, my handheld device (formerly known as a ‘phone’), Television, 2 minute YouTube clips and tech blogs…I’m inundated with things that are ‘cool.’ I see that others buy into this mantra of cool and I want to be like them…to share the coolness. That way we’re all cool like we’re told we will be. That’s such bullshit. I don’t want or need ANYONE or ANYTHING to …